News

Many companies are choosing a roadshow format for their events

21/06/2018,

In corporate sector the growing trend among events is roadshow, a format that allows to leave trade fairs and exclusive locations to bring company’s brand experience all around.

The advantage of this format is the possibility to move the event so close to your target audience, which is sometimes indifferent to mass advertising.
Whether if to present a new product or to raise brand awareness, roadshow is certainly an effective formula thanks to the mix of technology and digital that stimulates word of mouth and sharing via social, then amplifying results in terms of consumer loyalty and sales.

In this first part of 2018 more and more companies have relied on our experience and creativity to turn on their events. For our department specializing in corporate events the main challenge is to design a technological and scenographic format tailored to every occasion and adaptable to different locations, while maintaining concept’s main features. To ensure the operating standard during serial events such as roadshow it is crucial to rely on technical teams prepared to handle tiresome tour dates, in which set ups and disassembles moments are alternated rapidly.

Ledwall, architectural and immersive projections, augmented reality and live streaming... These are just some tech solutions that combine innovative and tailor-made services designed to meet company's communication and teambuilding needs, such as 3D shooting in greenscreen, videoconferencing systems or remote questions to reach employees in distant locations.

Thanks to the most advanced A / V technology and IT solutions, there is no limit to the spectacularity of the roadshow!

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