Video for events: the success of an event is also gauged by its video services: they enhance the overall experience for both attendees and speakers, and add value to the intended message.



“At Tecnoconference we have an in-house Video Production Unit with 40 years of experience. Audiovisual language is a rapidly changing world, made up of great insight and a lot of experimentation. Technique and creativity work together to support communication that is just as fine as it is effective.

The greatest achievement? The joy of our customers in feeling that they are the undisputed players in the stories we tell through images.”

Marcello Fittipaldi – Video & Media Manager | TC Group


Video services for events is an activity that deals with the production and management of videos, or more broadly of contents, for a wide range of events, such as conferences, conventions and congresses, concerts, corporate or institutional events, theatrical performances, sports events, and videos for live or recorded events.

An event video service can provide content creation only, or content management before, during and after the event. Choosing a video service with an in-house Video Production Unit can be the answer, as it can create your contents and guarantee their use and broadcast.


Producing professional videos, such as corporate, advertising, storytelling or live reports, means creating high-quality content that boosts messages and makes them memorable.

It is a good idea to rely on dedicated experts who are able to create engaging contributions that are always aligned with the required brief, for a wide variety of purposes.

Video production involves several stages, including planning, pre-production, production and post-production.

    Typically, the service starts with a planning process, during which the client and the production team define the purpose of the video, the public we aim for and the message of the video.
    In the pre-production stage, the department develops the concept, drafts a script, organizes the casting of actors, if any, chooses locations, sets the budget, and plans the shoot.

    During production, the video footage is shot, using sophisticated specialized equipment, such as cameras, lights, microphones, and other accessories.

    Finally, in the post-production stage, the professional team processes and edits the footage shot, adding special effects, music, narration, and any other elements needed to complete the video.

In short, for a video to be a success, it must involve a perfect mix of planning skills, technology, creativity, and understanding of the proper technique of audiovisual language.



Video services during an event are operated by what is more usually called a “video service“. The service must be able to choose the finest technology to support your content and ensure its perfect delivery for live participants as well as for online participants who are there or who will be there later.

  • Live filming

    Among the video services of a live event, there is most certainly live filming. A dedicated camera and audio microphone system, tailored by skilled technicians, to ensure audiovisual filming and recording of presentations and speakers’ speeches, more generally.

    Depending on the size of the event, there may be different sets to capture different angles and plans. Live filming allows both the broadcasting of content (in the hall as well as live streaming online, in the case of hybrid events) and its recording for future distribution of content on demand or for distance learning (DL) courses.

    Live video filming services, when well combined with Presentation Management System software solutions, make it possible to immediately have the conference proceedings complete and visually appealing. This is very useful content for the broadcasting of the themes of the conference itself, as well as a historical archive of the work done.

    Finally, backstage interviews and video documentation can be provided, to be re-edited in post-production for short videos with highlights of the events for promoting.

  • Video projection

    Videoprojections or video projections ( of acronyms, power point presentations, demonstration videos, film clips, images, and more), are necessary tools to support communication for events such as conventions, congresses, and conferences that have, by definition, a high number of speeches.

    Video screenings make speeches much more engaging and interesting for the audience; they support the speaker in delivering his or her messages and improve the visual experience of the listeners.

    Video screenings have unlimited scope that is maximized when it is put to creative use. Consider all those settings where video projections turn into proper permanent displays. Here we are referring to:

    • Large-screen content in public spaces, such as museums, art galleries, conference rooms, theaters and exhibition halls. Useful for improving the viewer experience and providing information and entertainment in a highly efficient way
    • video projections may be employed to create engaging, fully immersive settings in spaces such as stores, restaurants, and hotels. This can include projecting images onto walls, ceilings or floors to create a distinctive mood
    • or they can be used for advertising in spaces such as shopping malls, train stations and airports. This can help in promoting products and services successfully and attract the attention of potential customers

    In general, video projections can be used to improve the user experience in many permanent and provisional installations, to provide a wide range of information or plain and simple entertainment.

    Word to the expert

    We asked Marcello Fittipaldi, head of Tecnoconference Video Production, what video projection techniques are featured in an event and which, to date, is the most frequently used.

    “Based on current records, the most popular technology used in events is the ledwall. Modern, versatile and technologically enhanced, it has a striking effect on the audience and makes any kind of event spectacular. It also always guarantees the readability of the content of a conference or convention.

    As a great romantic, I prefer screen projection on canvas. It retains the retro charm of cinema, while ever evolving in terms of definition, and it is a cost-effective solution for an event. With a properly placed projector, and a good canvas on which to project the “magic” is complete.

    In special settings, however, I would only propose videowalls and ledwalls. The videowall for small rooms or for long-range signal broadcasts, where a digital signage system can help. The ledwall for medium to large spaces (not huge spaces) where, in addition to the dramatic performance of the digital set design, which is helpful for simultaneous multi-projections, you do not want any limits for natural light conditions, which could compromise the traditional projection on canvas. In both cases, there are no projectors, but latest generation hardware systems capable of transmitting the video signal.

    Last but not least is videomapping. A type of projection that is by its nature whimsical and creative, used mainly in the arts and cultural sphere. It is an architectural videoprojection, performed with one or more projectors, to design light scenes of endless possibilities”.

  • 4K and FullHD Direction

    When referring to video directing at a live event, we are describing the technical systems used to shoot, record and manage the entire video department during the event. There are different video resolutions depending on the desired image quality. From HD to 4K, the larger the format, the better the image rendering, with video systems increasingly complex and larger files to manage.

    The choice between different types of resolution direction depends on the requirements of the event and the ‘post-event’, as well as the budget at hand. FullHD direction ( today’s TV standard, for example), still remains a viable and affordable choice for most events, especially those with set budgets where excellent video quality is needed and easily dealt with.

  • Live streaming

    Live streaming is a widespread video transmission mode for events, conferences and congresses with an online audience. The aim is to broaden the reach and extend it to everyone, also simultaneously in different countries and continents.

    In this way, an in-person event is transformed into a hybrid event or, when there is no audience in the hall, into a virtual event. These two types of events are held using online platforms for streaming, which are also useful as a repository of on-demand content, for long-term use.

    One of the most popular in Italy is our LIVEbit homegrown platform for hybrid and virtual events. Modular, personalised and hi-tech, which, in addition to streaming, features Q&A, polling and chat forms to increase audience engagement in both synchronous and asynchronous mode.

  • Video conferencing systems

    Video services also include the management of the video stream from the videoconferencing system. Very often at conferences, guests speak from a distance. This means that the signal must be amplified and broadcast for all guests at the conference. Either through proprietary solutions, or mixed with Presentation Management System software, in order to broadcast (and stream) a single audiovisual stream of the event’s programming.

Your event becomes interactive

A range of features to make your event interactive and engaging.

Services that make your event interactive
  • Projection Management System | SLIDEbit

  • Platform for remote contribution uploading | SENDbit
  • Native iOS & Android APP | APPevent tool
  • Software for viewing pdf, audio and video contributions | Eposter
  • E-learning platform | EDUbit
  • Access control suite | CHECKbit

  • Remote speaker testing platform | MEETthespeaker


Tecnoconference post-production services for events

The post production of an event’s video footage is the combination of technical steps that make sure the recordings are released.

The main stages of video post production of an event include editing, or video editing, colour correction, audio editing, graphics, animations and special effects, as well as optimising and compressing the video format for distribution.

At this stage, from the full video, it is possible to make creative edits such as a summary for social media, a short report with highlights of the event, a backstage video or perhaps a summary mash-up to be used to promote the conference.

Count on our Video Production Unit for top-quality, creative and consistently powerful content.


The latest cutting edge in video services for event is virtual production, which began in the world of video games and is now applied to various creative areas.

An advancement in the use of the green screen that allows us to amplify the potential of both live and post-produced virtual events, with solutions that are technologically striking but simple to create.

Tecnoconference also realises video productions for training courses, product launches and streaming broadcasts with virtual studios with visual effects (VFX), impressive, 3D digital sets developed in UNREAL ENGINE, with live and digital multi-camera directors, in TV studio settings.

We offer our best Art Directors, the most creative and functional virtual sets, either standard solutions or designs to be created together, and the option of using our own permanent studio in Florence – TC Lab – or of setting one up in a few hours, anywhere in Italy.


To increase the effectiveness and immediacy of video services for events, conventions and conferences, Tecnoconference consists of three major operational hubs in Florence, Milan and Rome.

Investing in local presence has always been a top priority for us. We guarantee video services in Florence, Rome and Milan thanks to our large warehouse availability and experience in the field.

Over 400sqm in Milan, 600sqm in Florence with a recording studio and green-screen room, and two operational hubs in Rome, one of which is dedicated only to the corporate sector.

We mobilize teams of highly qualified technicians throughout Italy and Europe for an average of 1500 events per year with video shooting, recording and post-production services always guaranteed.

Request a free quote now for your video services for events, conventions and conferences in Florence, Rome and Milan.

Thanks to our network of experts we provide remote direction and recording studios (also in greenscreen) on Florence, Rome, Milan and all over Italy (including islands).

Ask for a free consultation

Our staff of experts is at your service to find the best video solutions for your event, conference or congress.



TC Group combines the experience and skills of several companies working in unison as a single partner. The reliability of Tecnoconference‘s IT formats. The software innovation of Meetbit. The planning and content of Kardo.
Three souls in constant sync and in constant evolution, always ready to find the best solutions for events, installations, training and branding.
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