TO SUPPORT COMMUNICATION
Videoprojections or video projections ( of acronyms, power point presentations, demonstration videos, film clips, images, and more), are necessary tools to support communication for events such as conventions, congresses, and conferences that have, by definition, a high number of speeches.
Video screenings make speeches much more engaging and interesting for the audience; they support the speaker in delivering his or her messages and improve the visual experience of the listeners.
Video screenings have unlimited scope that is maximized when it is put to creative use. Consider all those settings where video projections turn into proper permanent displays. Here we are referring to:
- Large-screen content in public spaces, such as museums, art galleries, conference rooms, theaters and exhibition halls. Useful for improving the viewer experience and providing information and entertainment in a highly efficient way
- video projections may be employed to create engaging, fully immersive settings in spaces such as stores, restaurants, and hotels. This can include projecting images onto walls, ceilings or floors to create a distinctive mood
- or they can be used for advertising in spaces such as shopping malls, train stations and airports. This can help in promoting products and services successfully and attract the attention of potential customers
In general, video projections can be used to improve the user experience in many permanent and provisional installations, to provide a wide range of information or plain and simple entertainment.
Word to the expert
We asked Marcello Fittipaldi, head of Tecnoconference Video Production, what video projection techniques are featured in an event and which, to date, is the most frequently used.
“Based on current records, the most popular technology used in events is the ledwall. Modern, versatile and technologically enhanced, it has a striking effect on the audience and makes any kind of event spectacular. It also always guarantees the readability of the content of a conference or convention.
As a great romantic, I prefer screen projection on canvas. It retains the retro charm of cinema, while ever evolving in terms of definition, and it is a cost-effective solution for an event. With a properly placed projector, and a good canvas on which to project the “magic” is complete.
In special settings, however, I would only propose videowalls and ledwalls. The videowall for small rooms or for long-range signal broadcasts, where a digital signage system can help. The ledwall for medium to large spaces (not huge spaces) where, in addition to the dramatic performance of the digital set design, which is helpful for simultaneous multi-projections, you do not want any limits for natural light conditions, which could compromise the traditional projection on canvas. In both cases, there are no projectors, but latest generation hardware systems capable of transmitting the video signal.
Last but not least is videomapping. A type of projection that is by its nature whimsical and creative, used mainly in the arts and cultural sphere. It is an architectural videoprojection, performed with one or more projectors, to design light scenes of endless possibilities”.