THE EVENT
Twenty years after the 2006 Turin Winter Olympics, Italy is once again at the heart of the Olympic movement with the 2026 Milan-Cortina Winter Olympics. This eagerly awaited event will bring one of the world’s most important sporting occasions back to Italy, uniting nations, cultures and generations around the universal values of sport.
Even before the competitions begin, however, there is a ritual that has always symbolically marked the start of the Games: the journey of the Olympic Flame. Lit in ancient Olympia according to tradition, the flame travels through cities and communities, carrying a message of continuity and unity.
During its journey through Italy, the Olympic relay visits places and institutions that represent the country’s excellence. One of these is Milan, where Eni’s headquarters hosted a ceremony to celebrate the arrival of the Olympic Flame. This brought together company management, institutional representatives, guests and employees for a highly symbolic event.
To make this event more engaging for the audience, Triumph Group International chose TC Group as the technology partner for the occasion, entrusting them with designing and managing the event’s audiovisual technology.
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THE ROLE OF TECNOCONFERENCE
The project involved installing high-definition LED walls to enhance the visual content, as well as a professional audio system capable of ensuring clear, uniform sound diffusion during all the ceremony’s official moments.
Integrating technology, content and scenography emphasised the arrival of the Olympic Flame, turning the Milan stage into an immersive experience for the audience.
What was the result?
Thanks to the integration of audiovisual infrastructure and stage design, the ceremony had a powerful narrative and emotional impact. The arrival of the Olympic Flame was accompanied by visual content, sound quality and technical direction, which highlighted a symbolic milestone on the journey towards the Games.
This event transformed the Olympic torch relay stage into a shared experience, celebrating the return of the Olympics to Italy and the role of technology in shaping major collective events.
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TC Group brings together four entities working in synergy as a single partner.
The technological reliability and AVL services of Tecnoconference, the event software innovation of Meetbit, the design expertise of Kardo, and the data-driven solutions of WH Factory.
Four evolving souls at the service of events, installations, training, and branding.
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