Ruffino, the Wine brand since 1877. A leap of 140 years joins the ” productive” generations of one of the most famous brands in Italian winemaking. From Tuscany to the world, from the past to the future, passing through a present made of high technology, that of TC Lab in Florence in particular. The “What’s Next” event, held on 15 April 2021 was entirely virtual, conveying the company’s history through digital technology.
The aim of this virtual event was simple and at the same time demanding: to portray the Ruffino of the future. In this sense, Kardo was a key player in the great success and the perceived change of pace that the event brought about. Consulting, expertise, organization, flexibility, team spirit, ongoing commitment to make everyone feel at ease, despite being the first time in a TV studio for many of them.
a major coordinating effort to ensure perfect live streaming with a virtual studio entirely designed and built by Tecnoconference.
HOURS OF LIVE STREAMING
original formats and engaging animations for a creative production that succeeded in amusing, entertaining and informing. 120 participants attended the premiere of a highly awaited streaming event.
Among the themes of the event, particular focus was given to environmental sustainability, which is an element of production, the brand’s innovation in terms of management, but also in terms of communication, conceiving the Digital Event as a clear example of a strong forward-looking vision. Finally, the customer; people are at the heart, not just as a slogan, but in the reality that Ruffino lives every day. The target audience was Top & Middle Management operators in the EMEA Region (Europe, Middle East and Africa, ed.).
““A wonderful shared experience!” Damiano Agati, Brand Manager EMEA di Ruffino
TC Group combines the experience and skills of several companies working in unison as a single partner. The reliability of Tecnoconference‘s IT formats. The software innovation of Meetbit. The planning and content of Kardo.
Three souls in constant sync and in constant evolution, always ready to find the best solutions for events, installations, training and branding.
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