The 2021 edition of the Annual Meeting of the European Society of Hypertension (ESH) and the International Society of Hipertension (ISH) took place fully online, from 11 to 14 April. Yet again, the partnership of AIM Group International Full PCO in charge of the event organisation and TC Group as Technology Partner of the joint event is a success. In addition to the scientific aspect, of course, the online event offered a range of organisational ideas, linked to both technology and other aspects, which were very valuable for event organisers.
The event also showed that the use of online live broadcasting can expand the number of participants worldwide. The past edition of the event was attended by 3000+ participants. This year’s online and onsite attendance was 5,400+ with 1,000+ over 35s and huge increases in participants from India. The future of events may be ever more hybrid, providing both the on-site experience, when it is again possible, and the online one, reaching the widest possible audience.
Associative - Medical Scientific, Institutional
Consulting and Design, Digital Creativity, Multilingual streaming, Project management
Event, Kardo, Meetbit
in parallel, with as many directors and editing stations. The set-up of such coordination centres required as many as three warehouses, to guarantee 120+ workstations/desks with PCs dedicated to video production, with 50+ operators involved.
HOURS OF LIVE STREAMING IN 4 DAYS
devising and creating innovative and usable formats, opening theme songs, animations and actual live information, all tailored to the event and the single speeches. TC Group was able to manage and coordinate all the graphics like a proper built-in media agency, a Creative HUB for the event that also managed Video Making and Graphics, providing unique and original layouts for Newsletters and Posts on Linkedin and Facebook. The live streaming was conducted in multiple languages with English/Chinese interpreters connected from three countries (UK, Switzerland and Italy).
LIVE STREAMING SESSIONS
with only 5 pre-recorded, but also live, with the presence of the Speaker, in the question/answer session.
debated and run during the event, with an average of 30+ questions per hour of live streaming and 35 hours of on-demand scientific content published daily.
TC Group unisce esperienza e competenze di più aziende che lavorano in sinergia, come un unico partner. L’affidabilità dei format tecnologici di Tecnoconference. L’innovazione dei software di Meetbit. La progettualità e i contenuti di Kardo.
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