Case History

Convention Bureau Italia launches its first online press conference in just 24 hours


The new wedding division of the Convention Bureau Italia was presented with a streaming virtual press conference.

The virtual event broadcast live on various social channels has averted the cancellation of a press conference, scheduled at the Hotel Principe di Savoia in Milan, due to recent events.


The virtual event achived around 1000 video views in a single day, an unexpected result compared to a common invitation-only press conference.

Italy for Weddings was officially presented after an overview of Destination Wedding in Italy. "An invitation to go ahead not to stop the Meeting Industry", thus, Tobia Salvadori, director of the CBI with the Centro Studi Turistici, urges members and market operators from the studies of the TC Lab in Florence, not to give up.

The live was streamed on the Webinar platform, which allowed the public to interact during the event.

Once again the versatility of the operational technological solutions in the TC Lab has allowed us to transmit the interventions in streaming with just one day's notice.

The use of dedicated software made the online event interactive. Turning viewers into protagonists of the Q&A moment.

From the end of the live broadcast, the contents can be used on demand on social channels and on a dedicated web showcase created with our LiveBit software suite.

A tested and reliable cutting-edge system, always available and ready in 24 hours.

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